A recruiting operating system isn't a tool you buy. It's a process you run.
How OTB works, and why it's built differently than anything else in football recruiting.
Book Your Recruiting EvaluationWhat makes something a recruiting operating system?
OTB is built around five interconnected pillars. Together, they form a system that runs the recruiting process, not just describes it.
Strategy
School targeting, position fit analysis, level-appropriate expectations, and competitive landscape awareness.
A targeted school list built by level, fit, and position need
Structure
Recruiting timeline, milestones, task management, and NCAA compliance awareness.
Campaign timeline with milestones and compliance dates
Outreach
Coach-targeted email campaigns with sequencing, sending discipline, and follow-up logic.
Multi-wave outreach sequence with timing and follow-up built in
Visibility
Profile, film, and presence. The assets coaches actually evaluate when deciding who gets on the board.
Film package review and profile positioned for coach evaluation
Execution
Follow-up tracking, response management, re-engagement, and ongoing campaign adjustment.
Response log, re-engagement tracker, visit pipeline
Six steps. One system.
Every OTB campaign follows the same disciplined process, adapted to your athlete's specific situation, stage, and goals.
Evaluation
We start by understanding where your athlete is in the recruiting process: grade level, position, academic profile, goals, and timeline. The evaluation sets the foundation for everything that follows.
Strategy
Based on the evaluation, we build a school list, analyze position fit, identify level-appropriate targets, and define what a realistic, strong recruiting path looks like.
Build
Before outreach begins, we get the assets right: profile, film, positioning, and messaging. Coaches evaluate quickly. Your athlete's package needs to communicate clearly from the first contact.
Campaign
We launch sequenced, coach-targeted outreach campaigns, not mass blasts. Every message is purposeful, every school is targeted, and the campaign is designed to create real engagement.
Just like traditional marketing, response rates improve across multiple touchpoints rather than a single message. In recruiting, repeated, well-timed contact matters. The ideal process relies on repeated, well-timed contact over time, across email and Twitter/X. Follow-up discipline is not aggression. It's how you get on the board.
Track and Follow Up
Recruiting doesn't end with a send button. We track responses, manage re-engagement, and maintain the follow-up discipline that most families can't sustain on their own.
Adjust and Close
As the recruiting picture evolves, the strategy evolves with it. We adjust targeting, refine messaging, and continue executing until your athlete reaches their goal.
The same system. Built for your stage.
Whether you're building the foundation in 8th grade or sprinting through the transfer portal, OTB runs the same disciplined process, at the pace and urgency your situation requires.
Foundation
The foundation stage is about starting the process correctly: early profile building, habit formation, NCAA awareness, and positioning before the recruiting window fully opens. Athletes who start here have more options and more leverage when coaches start evaluating.
See Program DetailsActive Campaign
The active campaign stage is where the full OTB system runs at scale. School targeting, coach outreach, film positioning, response management, follow-up discipline, and ongoing campaign optimization, all working together in a managed recruiting effort.
See Program DetailsSprint
The sprint stage is for athletes who need to move fast: JUCO players, transfer portal entries, and grad-transfers. The same system runs in a compressed, high-urgency format. Rapid strategy, fast targeting, aggressive outreach, and relentless follow-up.
See Program DetailsWhat this isn't.
It's worth being direct about what OTB is not, because the recruiting industry has too many things that look like systems but aren't.
A passive profile sitting in a database
A mass-blast email tool
A scholarship guarantee or false promise
A self-serve product you figure out alone
Generic sports recruiting advice not built for football
The evaluation is where it starts.
A 20-30 minute call. No commitment, no pricing pressure. We look at your athlete's situation and tell you honestly what a recruiting campaign looks like from where you are: what's realistic, what the process involves, and whether OTB is the right fit.
No commitment required on the evaluation call
Football-only, built specifically for this sport
Limited intake each cycle: fit is assessed before we begin
See if OTB is the right fit.
The evaluation starts with a short conversation. Tell us about your athlete, where they are in the process, and what you're trying to accomplish.